MANAGEMENT

Shai Michael joined Amiad as CEO in January 2026. He brings over 25 years of international executive leadership experience; in his last role he held the CEO position for PALRAM Ind. Mr. Michael holds a BA in Psychology & Economics degree and an MBA from the Haifa University.

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Jeries Haiek joined Amiad as VP Finance in January 2025, bringing over 15 years of experience in finance, treasury, and corporate leadership across industrial and pharmaceutical companies. He previously held senior roles at Dexcel Pharma, Maytronics, Tadir-Gan, and PwC Israel. Jeries holds a B.A. in Accounting and Economics from the University of Haifa and an MBA from the Technion.

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Eitan Ashurov joined Amiad Water Systems in 2021 and established the company’s economic department. He currently serves as VP of Operations and Information Systems, leading the company’s operational and organizational activities. Eitan brings over 12 years of experience in the pharmaceutical industry, having held various financial and managerial roles. He holds a BA in Economics and Banking from Netanya Academic college and an MBA with a specialization in Marketing and Finance from the Ruppin Academic Center.

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Tal Brod was appointed VP APAC at Amiad in April 2026, bringing broad executive experience across agriculture, industry, manufacturing, energy, and telecommunications. He previously served as CEO of Pelemix and held Managing Director and CFO positions at Netafim in the Asia-Pacific and Southeast Asia regions. Mr. Brod holds a BA in Economics and Management from the Ruppin Academic Center, an MBA from Derby University, and a Master of Professional Accounting from RMIT University. He is a certified Australian CPA.

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Jim OBrien joined Amiad as President, Amiad North America in July 2025. He brings over 25 years of international executive leadership experience, having lived and worked extensively in Europe, Asia and the U.S. Throughout his career, Jim has held senior management and divisional Vice President roles with leading companies in the equipment manufacturing industry. He holds a Bachelor’s degree from Barry University and an International Management Degree through the joint programs of the Stockholm School of Economics and Duke University’s Fuqua School of Business.

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Roberto Zulian joined Amiad in June 2025, as head for EMEA region. His background reflects more than 25 years' experience in the Water treatments Industry. Prior to joining Amiad, he served as Sales Director at Kemira, Ecolab and Pentair. He holds a M.Sc. in Applied Chemistry from Torino University, a Master in Tax Law at Università Cattolica Milano and completed an MBA at Warwick University.

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As of June 2026, Or Avital serves as General Counsel and Company Secretary leading the company's legal strategy. Or brings extensive expertise in intellectual property and technology. She is a Technion Certified Analyst in the field of Information Systems, and holds an LL.B. and an LL.M. with a specialization in Law and Technology, which she completed with excellence, both from the University of Haifa. Or is a member of the Israeli Bar Association.

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